Elena Marchetti

I'm Elena, and I lead fulfillment operations at HELVIA from our Barrie facility. I write about the day-to-day of running a Canadian 3PL because most of what actually moves the needle for US brands shipping into Canada is the unglamorous operational stuff that founders don't see until they're deep in it: how pick paths get designed, why receiving accuracy determines everything downstream, where storage costs quietly eat margin, and how a 99.8% accuracy rate is built one SOP at a time. I've been part of HELVIA's operations team since we opened the facility in 2025. Everything I publish here is drawn from problems we're actively solving for the brands on our floor.