Devin Okafor

I'm Devin, and I work on growth and cross-border strategy at HELVIA. I write about the commercial and regulatory side of fulfillment because the 2025 Section 321 rule changes rewrote how DTC brands ship into Canada, and most of the guidance online is still months behind. The posts I publish here focus on landed cost modeling, when the Non-Resident Importer program beats an Importer of Record setup, how CUSMA actually applies to ecommerce flows, and what the true all-in cost of crossing the border looks like once brokerage, duties, and return logistics are accounted for. I joined HELVIA in 2025 and work directly with the US brands onboarding with us.